06/May/2010 The Webb Group Testimonial

Using the bespoke segmentations created by Abacus we have been able to significantly improve the performance of our customer campaigns, retaining customers with high LTV and profitably reactivating lapsed customers.

The audience selection tools and insight provided by Abacus have helped us to increase the ROI of our DM activities and to better understand our customers so that we can make informed strategic decisions.

Download file: TheWebbGroup_testimonial.pdf [390.56KB]

18/Dec/2009 Ardington Testimonial

"Abacus always supplies us with comprehensive and topical recommendations.
These proposals, coupled with their ability to deliver strong data for both large and smaller, more tailored campaigns, ensures that we provide high quality consultation to our clients."

Patti Millard - Marketing Manager

Download file: Ardington_Ltd_Testimonial.pdf [73.79KB]

18/Dec/2009 Chums Testimonial

"Over the past seven years, Abacus have successfully positioned themselves as our leading provider of consumer data, consistently delivering service that is both professional and helpful.

Through comprehensive ‘test and refine' recommendations, along with their timely delivery of data, we are always assured that our new customer acquisition and old customer reactivation campaigns are rolled out on time and targeted to reach the most responsive names for Chums in the UK market."

Geoff Kimpton - Marketing Manager

Download file: Chums_Testimonial.pdf [823.55KB]

18/Dec/2009 House of Bath Testimonial

" I have worked with Abacus for a number of years and they have become one of our most important business partners. They have taken care to understand our business needs and have consistently come up with innovative solutions to our challenges.

They take time to explore different options and give clear recommendations based on sound analysis. In particular, their level of customer service delivered through a highly
experienced and dedicated account team, has been outstanding."

Dara O'Malley - Managing Director

Download file: House_Of_Bath_Testimonial.pdf [81.06KB]

18/Dec/2009 Independence Testimonial

"Abacus has provided us with lists that perform consistently better than those we have rented from any other source. This has enabled us to grow our business significantly faster than before, and the fresh names added to our database are re-ordering quickly too, so helping the bottom line. The staff at Abacus are friendly and efficient, making business with them a pleasure as well as profitable!"

Nick Holdsworth - Managing Director

Download file: Independence_Testimonial.pdf [347.50KB]

18/Dec/2009 Nauticalia Testimonial

"Our recruiting requirement was always to make money at the first order so mass mailing was never a possibility. In our case Newspaper inserts showed high risk with diminishing returns and poor quality customers. This is where Abacus came in to their own allowing us to identify segments of data that best match gender, buying profiles and our AOV, thus giving predictable responses and quantities of names that allow us to meet our targets."

Mark Wilby - Operations Director

Download file: Nauticalia_Testimonial.pdf [347.74KB]

18/Dec/2009 Rowland's Clothing Testimonial

"In today's challenging market, it is refreshing to be working with a company able to effectively and efficiently meet all of our customer acquisition needs.
Having used the services of Abacus for a number of years, we have found that the quality of the data provided to us from the Alliance has meant that our campaign response rates and average order values have consistently remained at a high level.
This, coupled with their outstanding customer service has made Abacus a pleasure to work with."

David Selby - Managing Director

Download file: Rowlands_Clothing_Testimonial.pdf [917.39KB]

18/Dec/2009 The Vernon Geranium Nursery Testimonial

"The Vernon Geranium Nursery has been a member of the Abacus Alliance since 2004 and since joining, we have watched our revenues rise steadily each year.
With our focus on increasing mailing volumes in 2009, our Abacus account handler recommended that we try a relatively new solution - Abacus [ONE].

This solution played and continues to play a significant role in growing our revenues with over 20% or our recruited customers purchasing from us >4 times.
Abacus [ONE] has allowed us to develop our business and successfully grow in a recessionary market."

Liz Sims - Partner

Download file: Vernon_Geranium_Testimonial.pdf [233.76KB]

27/Nov/2009 Johnson Dellow Testimonial

"Johnson Dellow has worked extensively with Abacus and we have always received first class customer service and data that works. Using Abacus data, we can rest assured that we are always provided with ‘warm prospects', in that the records modelled on are multi mail order buyers with a high propensity for our clients offerings. Abacus is always looking at ways to improve their services and solutions and I look forward to many more years of working with them."

Anna-Lisa Johnson - Managing Director

Download file: Johnson_Dellow_Testimonial.pdf [365.72KB]