21/Dec/2009 Campaign Management

Taking Customer Database Optimisation to the next level, Abacus can now provide members with full service Customer Campaign Management.

Download file: Campaign_Management.pdf [298.34KB]

21/Dec/2009 Customer Database Optimisation

Choosing the right customer retention solutions helps you leverage the value of your current customer data through identifying who is likely to respond to communications.

Download file: Customer_Database_Optimisation.pdf [134.19KB]

21/Dec/2009 Low Volume Mailings

Regardless of the quantity being mailed, the quality and depth of data from the Abacus Alliance translates into strong results for every campaign.

Download file: Low_Volume_Mailings.pdf [105.59KB]

21/Dec/2009 Prospect Pools

A Prospect Pool is a database filled with prospective customers from multiple sources creating a single prospect view. It combines insight, transactional & lifestyle information about individuals and households that allows you to provide targeted selections.

Download file: Prospect_Pool.pdf [720.70KB]

21/Dec/2009 Recession Resilient Spenders

Target consumers that are spending right now, despite the economic environment.

Download file: Recession_Resilient_Spenders.pdf [291.37KB]

21/Dec/2009 Silver Surfers

Targeting this group of online savvy over sixties with your catalogue could lead to a powerful new revenue source for your business.

Download file: Silver_Surfers.pdf [87.14KB]