- I want to build stronger relationships with my customers
- I am looking to reach more customers
- I want to learn more about my customers
20/Jan/2010 The Book People Case Study
The Book People were established in 1988 and are today one of the UK's largest suppliers of top quality books. There is no obligation to buy and they offer low prices, undercutting publisher prices by over 50%.
Download file: TheBookPeople.pdf [233.42KB]
18/Dec/2009 The Webb Group Case Study
The Webb Group is one of the UK's largest suppliers of retail home entertainment
products, including games, DVDs, music and gifts.
They supply home entertainment to more than 4,500 retail outlets across the UK and Ireland, and to more than 2.7 million customers direct.
Download file: Webb_Ivory_Case_Study.pdf [231.76KB]
18/Dec/2009 Nauticalia Case Study
Established in 1974 as a floating marine antiques shop by a husband and wife team, Nauticalia now employ 120 staff from their base in Middlesex.
Specialising in the retail of traditional nautical replicas and modern boating accessories, Nauticalia has evolved into a truly multi-channel business with 9 retail stores, an increasingly busy website and a well established and thriving direct mail operation that supplied a third of turnover in 2008 through 2.5 million catalogues.
Download file: Nauticalia Case Study.pdf [57.74KB]
22/Nov/2009 Independence Case Study
Independence is a Cambridge based, family run business offering products designed to make life a little easier for the elderly and the infirm.
They have grown from strength to strength and have evolved into a multi channel merchant reaching customers not only by catalogue, but also through their website and over the phone.
Download file: Independence Case Study.pdf [51.35KB]



