21/Nov/2009 Basedata

Established to provide a range of data led services ranging from standard time-critical bureau operations to consultancy and software development, Basedata possess a broad understanding of both the client and agency side of the direct marketing industry. Working in partnership with Abacus, Basedata is able to optimise in-the-mail performance and provide sensitive solutions to the most complex of data manipulation, combination and segmentation processes as well as essential back-end analysis

21/Nov/2009 Q-Base

Qbase manage and process data from every country in the world, handling millions of rows of data each week. With data processing and data management as their core activity, Qbase are ideally positioned to join forces with Abacus for the provision of advanced prospect pool and data processing services, specifically for home shopping and direct mail clients.

21/Nov/2009 Catalogue Exchange

The Catalogue Exchange is a not-for-profit trade body established in 2004 with the aim of supporting businesses in all areas of the catalogue and online retail community.

They primarily exists to facilitate vital networking between members by bringing together some of the most knowledgeable individuals in the industry and offering instant access to the latest advice and information through their website and online forum

21/Nov/2009 DMA

The Direct Marketing Association is Europe's largest trade association in the marketing and communications sector. Established in 1992, it offers the direct marketing industry a single voice to comment upon legislative threats and promote its development.

The DMA has a secretariat of 45 based in Central London, together with three regional offices in Edinburgh, Bristol and Leeds. The main driving force of their activity is the 12 Councils, each representing a different direct marketing sector. From training and development to lobbying and business services, they enable members to get to the heart of the key issues affecting their businesses.