19/Nov/2009 History

Abacus is the world’s largest co-operative database. In fact, Abacus revolutionised the direct marketing industry by introducing the first co-operative database for catalogue marketers and entered the UK market in 1998, maintaining a market leading position since and launching the first B2B co-operative in 2005. We didn’t just change the rules, we changed the game. We took an innovative approach to creating prospect lists that changed how marketers of all types and sizes use data and we transformed the direct marketing industry forever. 

• Abacus B2C Alliance 
• 700 members 
• 18million UK households 
• 500 million transactions 

Today, Abacus not only offers marketers a reliable source of both B2C and B2B marketing data, but programmes that optimise an existing customer database and actionable analysis that delivers higher marketing return on investment.

Abacus specialise in: 

• Customer acquisition
• Customer reactivation & retention
• Enquirer conversion
• Marketing insight
• Custom analytics 

Leading direct marketers, including cataloguers, specialty retailers, direct-to-consumer businesses, non-profit companies and business-to-business brands trust Abacus with their customer data. They rely on Abacus for sharper insight into buyer behaviour, sound marketing strategy and strong bottom-line results.