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Presentation from the Sheerb2b Conference on 13th May 2015

On Wednesday 13th May our UK Country Director, Lara Bonney, presented “Fresh Perspectives on the Luxury Buyer”. The insight, produced by the Luxury Institute in association with Epsilon, shed some light on who the luxury consumer really is, what they want and how they like to buy. Lara discussed the challenges luxury brands face and how using data to really understand your target audience can help.

Please click here to view the presentation. If you’d like further information about the content of this presentation or Abacus and our solutions, please email us.

 

 

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