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It is a recognised and proven fact that transactional information is the most effective predictor of future purchasing behaviour: this is what lies at the core of the Abacus Alliance.
Abacus is the pioneer of the mail order data cooperative concept in the UK, having launched it in 1999. A cooperative database allows consumer activity to be viewed not from the narrow perspective of purchases made with one company but those made right across the mail order spectrum with many different organisations.
The Alliance database has been created by bringing together customer transactional information from 620 participating members — and growing — and holds information on 18.5 million mail order purchasing households. This has created a database that provides an unparalleled insight into mail order consumer behaviour.
This real purchasing information is based on an unprecedented wealth of information. With more than 420 million individual transactions representing over £13 billion worth of sales from real mail order positive individuals, Abacus suddenly allows you to view consumers across a range of critical areas including:
- What types of categories they purchase?
- When they make their purchasers?
- How much they spend?
- How many times they purchase via mail order?
- How many catalogues they purchase from?
Abacus has also introduced the country's first and only Business to Business cooperative database. Built from 60 participating companies (and growing) and covering 2 million business buyers, it represents a new approach to driving business direct mail by helping identify people actually purchasing specific business products and services.
Contact Us for more information.
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