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With the depth, breadth, and quality data within the Abacus B2B Alliance, you can develop the promotional strategies to reach prospects and customers when they're most ready to respond. The B2B Alliance features buying histories composed of detailed transactional data - the best predictor of future buying behaviour. The range of data available to help you focus your marketing efforts on the most profitable, reliable audience includes:
- Purchase recency
- Purchase frequency
- Value
- Merchandise category and preferences
The high standards for data hygiene and quality will give you the confidence that your promotions will reach the targets you want to reach. The Abacus B2B Alliance sets the industry standard for the quality, integrity, and volume of data through ongoing maintenance that includes:
- Address verification
- Standardisation and hygiene
- Regular, frequent updates
Finally, Abacus B2B Alliance membership policies protect any competitively sensitive information critical to your market position. Mechanisms designed to safeguard your unique competitive interests include:
- Contributor privacy policies
- Unique buyers
- Update and participation requirements
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Acquisition Solutions to Grow Your Business
With the Alliance, you can increase your awareness within key market segments and define the strategies to attract new customers. As more businesses strive to control costs and overcome the issues of falling campaign response rates, strategies that target the right customers with the right offer can mean the difference between growing revenue and business as usual. Abacus provides the modeling techniques uniquely suited to your strategy, your market, and your goals.
Retention to Build the Value of Your Customer Base
Abacus provides a solid foundation for building lucrative, long-term relationships with your customers. Information from the B2B Alliance database allows you to paint a broader picture of the customers already in your housefile, so you can develop the promotions that encourage strong, sustainable revenue from the businesses already predisposed to your offer. With the insight you gain, you can better focus your marketing effort and resources for maximum effect.
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