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In 1990, Abacus revolutionized the direct marketing industry in the US by introducing the first cooperative database for catalogue marketers. It was an innovative approach to creating prospect lists that changed how marketers of all types and sizes use data, and it transformed the direct marketing industry forever.
Since 1999, Abacus has been doing exactly the same in the UK.
Abacus has continued to answer the call from marketers who need a reliable source for marketing data — and the expertise to use data more effectively. Leading direct marketers from virtually every category trust Abacus with their customer data and rely on Abacus for sharper insight into buyer behavior, sound marketing strategy, and strong bottom-line results.
The Challenges of a Multi-Channel World
Today's marketers are just as thirsty for innovative solutions. Increasingly informed and savvy buyers have dramatically higher expectations. Multiple offer and response channels add new layers of complexity. The stakes are higher than ever, and many marketers look to Abacus to help them meet the unprecedented challenges of 21st century marketing.
The Abacus Answer: Intelligent Marketing
Abacus believes the answer to the challenges of a multi-channel world is "intelligent marketing." Intelligent marketing is the ability to identify the opportunity within seemingly random data — to find the order in apparent chaos. Intelligent marketing offers a more strategic approach to finding and keeping customers by unlocking the insight within information. It enables marketers to get more from their data by focusing marketing investment on the optimum opportunities.
Intelligent marketing offers a broader perspective than traditional list-by-list approaches. It emphasises that quality data is only the start: highly efficient processes and improved analytics are just as vital to improving performance and campaign profitability.
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A Complete Marketing Solution
Abacus offers a growing suite of marketing solutions and services, including cooperative data, consultancy and analytics that fit the way marketers do business today, and positions them for new growth and opportunity.
Industry-Focused Strategies
Each marketing initiative occurs in a specific industry context. This fundamental understanding that different target audiences have different motivations and respond in unique ways is one of the central tenets of intelligent marketing. Abacus helps marketers — whether B2C or B2B — understand the priorities and behaviors of their specific market segments and use their industry expertise to their best advantage.
The Future of Marketing
The future isn't what it used to be. Technology will continue to change how companies use marketing data to connect with customers. Buyer behavior will continue to increase in complexity. As a company that's helping define the future of direct marketing, Abacus will help clients evolve with new trends and technologies, rather than scramble to keep pace. Abacus is dedicated to helping its members realise the full potential of their marketing data through intelligent marketing, regardless of what shape the future takes.
Contact Us for more information.
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