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In 1990, Abacus revolutionised the US direct marketing industry by introducing the first cooperative database for catalogue marketers. It was an innovative approach to creating prospect lists that changed how marketers of all types and sizes use data, and it transformed the direct marketing industry forever.
In 1999 Abacus was launched in the UK and had exactly the same impact on the direct marketing industry across here.
Abacus has continued to answer the call from marketers who need a reliable source for marketing data - and the expertise to use data more effectively. Leading direct marketers from virtually every category trust Abacus with their customer data and rely on Abacus for sharper insight into buyer behaviour, sound marketing strategy, and strong bottom-line results.
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