17/May/2010 ECMOD Conference and Exhibition

ECMOD is Europe's largest and most influential forum for catalogue, home shopping and multi-channel businesses.

the event will take place at Earls Court on 06/10/10 - 07/10/10 and for more information please visit http://www.ecmod360.co.uk/

03/Feb/2010 Richard Wright promoted to Marketing Director Epsilon International EMEA

Richard Wright, Marketing Manager Epsilon International EMEA and Abacus, has been promoted to Marketing Director with overall responsibility for marketing activity for both brands.

Download file: Abacus Richard Wright Promotion Release.pdf [27.29KB]

08/Feb/2010 20/Jan/2010 Abacus puts the spotlight on transactional data

Abacus, the transactional data specialist, has launched an all-new interactive website which offers a fresh take on the data co-operative proposition and better demonstrates their 3 key areas of activity - acquisition, retention and insight. 

Download file: Abacus New Website release.doc [1,002.56KB]

21/Dec/2009 Post Christmas Buyers (Nov 09)

The post-Christmas period attracts huge amounts of consumers, each presenting a unique opportunity to the direct mailer and by utilising the services of data cooperative, marketers can effectively tap into these prospective customers before their competitors do.

Download file: Abacus Post Xmas Buyers release.pdf [32.42KB]

18/Dec/2009 Step-by-step guide to housfile (customer database) reactivation (Jun 09)

For any mail order company, its most valuable asset is its housefile, also referred to as its customer database. As customers are often recruited at an initial loss it is vital that they are encouraged to purchase from you again. Add to this the fact that the cost of selling to an existing customer is significantly lower than the cost of recruiting a new one, it is essential that you maximise the value of your customer database investment to ensure your profitability.

Download file: Step-by-step guide to housefile reactivation.pdf [48.80KB]

18/Dec/2009 Tap into the growing wave of Silver Surfers in the UK (Aug 09)

‘Silver Surfers' or netizens (experienced users of the net) as they are often referred to are becoming an increasingly important demographic group in the UK.

Download file: Abacus Silver Surfers.pdf [31.55KB]

25/Nov/2009 Data Driven Marketing (Sep 09)

Membership of a data co-operative allows direct mail marketers to identify high-value customers by measuring customers' spend in the product category. Marketers can leverage share of wallet analysis to segment their customer database and then optimise their contact & offer strategy so that high-potential customers are given the "red carpet treatment" and are successfully retained.

Download file: Data Driven Marketing.pdf [26.41KB]

25/Nov/2009 Maximise the value of Your customer database (Oct 09)

For any mail order company, its most valuable asset is its database of customers. As customers are often recruited at an initial loss it is vital that they are encouraged to purchase from you again. Add to this the fact that the cost of selling to an existing customer is significantly lower than the cost of recruiting a new one, it is essential that you maximise the value of your customer database investment to ensure your profitability.

Having launched at ECMOD 1998, Abacus is ideally placed to help you achieve this.

Download file: Abacus ECMOD 2009 Preview.pdf [31.98KB]

25/Nov/2009 Abacus Business Barometer Survey (May 09)

Business Barometer Survey Results

The Abacus Business Barometer, an online survey, was sent to all members of the Abacus Alliance and ran for 2 weeks in May & June 2009. 48 key members representing 14 major shopping categories including Women's Fashion & Accessories, Men & Women's Clothing, Home Interiors, Gifts and Gadgets & Home responded to 4 preset questions. Their answers make for interesting reading.

Download file: Abacus Business Barometer Survey Results.pdf [28.79KB]