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Charity Alliance
Marrying up our transactional data with your donor data file provides a rich and powerful profile of your current donors and in turn, prospective donors.
This powerful concept led to the development of the Abacus Charity Alliance and this free to attend event has been designed to offer you fresh, practical advice and best practice information that can be applied directly to your marketing campaigns.
The Alzheimers Association will be discussing how the Alliance has improved their marketing campaigns in America, whilst Angela Walledge (Walledge Associates) will be on hand to detail the best ways to find and retain donors (see the full agenda here)
If you would like additional information click here or
to attend this free event, e-mail
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Recession Resilient Spenders – Find out who is spending NOW!
Would you like to be able to target consumers that are spending right now, regardless of the economic environment? Through two unique solutions, the Abacus Alliance can identify those mail order customers that are currently active and still spending in the recession. For more information, click here. |
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Best Practice Documents
31 MARCH 2009
Pre-Christmas Trends Report
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23 DECEMBER 2008
Marketing In A Recession Whitepaper
read more
31 OCTOBER 2008
Evaluating The Benefits Of Participation In Multiple Co-ops
read more
Press Releases
17 JUNE 2009Abacus Data Solution For Charities
read more
20 FEBRUARY 2009Publishing Datafile For The Financial Sector
read more
20 FEBRUARY 2009Publishing Datafile For The Charity Sector
read more
view more press releases
Abacus E-bulletins
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